Concepedia

Nicole Cunningham

NC

7

Publications

559

Citations

7

H-Index

2015

Active since

Affiliations

The University of Texas at Austin(Current)

University of Johannesburg

Nicole Cunningham is an author at The University of Texas at Austin specializing in marketing, arts, and management.

ORCID

Top concepts

Publications per year

2015–2023

7

Publications

7

Wearable fitness technology: A structural investigation into acceptance and perceived fitness outcomes

Abbey Lunney, Nicole Cunningham, Matthew S. Eastin · Computers in Human Behavior · 2016 · 306 citations

, , +15

The Impact of eWOM Message Characteristics on the Perceived Effectiveness of Online Consumer Reviews

Wang Sai, Nicole Cunningham, Matthew S. Eastin · Journal of Interactive Advertising · 2015 · 91 citations

, , +21

Second Screen and Sports: A Structural Investigation Into Team Identification and Efficacy

Nicole Cunningham, Matthew S. Eastin · Communication & Sport · 2015 · 85 citations

, , +19

Inside the Mind of the Online Health Information Searcher using Think-Aloud Protocol

Wendy Macias, Mina Lee, Nicole Cunningham · Health Communication · 2017 · 35 citations

, , +22

Premium versus affordable clothing retailers: what are customer expectations for satisfaction and repurchase intentions?

Nicole Cunningham, Christine De Meyer-Heydenrych · International Journal of Retail & Distribution Management · 2021 · 21 citations

, , +14

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