Concepedia

W. Steven Perkins

WS

Statistics

Publications

6

Citations

502

H-Index

6

Active since

1987

Affiliations

Pennsylvania State University(Current)

W. Steven Perkins is an author at Pennsylvania State University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessHealthCustomer SatisfactionPsychologyDecision-makingMarketing InsightsProduct Experience

Publications per year

1987–1993

6

Publications

6

Measuring customer satisfaction

W. Steven Perkins · Industrial Marketing Management · 1993 · 185 citations

Customer Profitability, Customer Satisfaction, Service Quality +6

The Role of Experience in Information use and Decision Making by Marketing Managers

W. Steven Perkins, Ram C. Rao · Journal of Marketing Research · 1990 · 147 citations

Customer Experience, Customer Satisfaction, Consumer Research +17

The Role of Experience in Information Use and Decision Making by Marketing Managers

W. Steven Perkins, Ram C. Rao · Journal of Marketing Research · 1990 · 68 citations

Customer Experience, Customer Satisfaction, Product Experience +11

A Means‐End Approach to the Market for Sparkling Wines

Federica Judica, W. Steven Perkins · International Journal of Wine Marketing · 1992 · 48 citations

Consumer Uncertainty, Consumer Study, Consumer Research +17

The Explanatory Power of Values in Preference Judgements: Validation of the Means-End Perspective

W. Steven Perkins, Thomas J. Reynolds · ACR North American Advances · 1988 · 29 citations

Preference Judgements, Choice Model, Health Sciences +15

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