Statistics
Publications
4
Citations
587
H-Index
4
Active since
2007
Affiliations
Kelly Services (United States)(Current)
Ed Keller is an author at Kelly Services (United States) specializing in word-of-mouth marketing, business, and marketing.
Publications per year
2007–2012
4
4
Ed Keller, Brad Fay · Journal of Advertising Research · 2012 · 146 citations
Business, Communication, Marketing +14
The Role of Advertising in Word of Mouth
Ed Keller, Brad Fay · Journal of Advertising Research · 2009 · 74 citations
The Social Value of Word-of-Mouth Programs: Acceleration versus Acquisition
Barak Libai, Eitan Muller, Renana Peres et al. · 2009 · 16 citations
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