Concepedia

Brad Fay

BF

Statistics

Publications

4

Citations

267

H-Index

4

Active since

2009

Affiliations

Kelly Services (United States)(Current)

Brad Fay is an author at Kelly Services (United States) specializing in word-of-mouth marketing, business, and marketing.

Publications per year

2009–2017

4

Publications

4

Word-of-Mouth Advocacy

Ed Keller, Brad Fay · Journal of Advertising Research · 2012 · 146 citations

, , +14

The Role of Advertising in Word of Mouth

Ed Keller, Brad Fay · Journal of Advertising Research · 2009 · 74 citations

, , +15

Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline

Brad Fay, Rick Larkin · Journal of Advertising Research · 2017 · 31 citations · Full text

, , +17

The Social Value of Word-of-Mouth Programs: Acceleration versus Acquisition

Barak Libai, Eitan Muller, Renana Peres et al. · 2009 · 16 citations

, , +9

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