Concepedia
Statistics
Publications
11
Citations
517
H-Index
Active since
1997
Affiliations
Dalton State College(Current)
Middle Tennessee State University
University of Alabama in Huntsville
Donna T. Mayo is an author at Dalton State College specializing in management, higher education, and education.
Top concepts
ManagementEducationHigher EducationBusinessMarketingLearningEducation PolicyMarketing StrategyProfessional SellingCustomer Satisfaction
Publications per year
1997–2017
Integrating Marketing Courses to Enhance Team-Based Experiential Learning
L. Michelle Bobbitt, Scott A. Inks, Katie J. Kemp et al. · Journal of Marketing Education · 2000 · 196 citations
Learning Sciences, Collaborative Learning, Sales Management +15
Relationship management: A call for fewer influence attempts?
James T. Simpson, Donna T. Mayo · Journal of Business Research · 1997 · 115 citations
Relationship Marketing, Organizational Communication, Management +5
Assessing poor quality service: perceptions of customer service representatives
Marilyn M. Helms, Donna T. Mayo · Managing Service Quality · 2008 · 62 citations
Customer Service Representatives, Customer Satisfaction, Service Quality +11
Reasons to remain in college: a comparison of high school and college students
Donna T. Mayo, Marilyn M. Helms, Henry M. Codjoe · International Journal of Educational Management · 2004 · 27 citations
Retention Concerns, Student Retention, Postsecondary Education +13
Complementarity merger as a driver of change and growth in higher education
J. Ruben Boling, Donna T. Mayo, Marilyn M. Helms · Journal of Organizational Change Management · 2017 · 24 citations
Mergers And Acquisitions, Economics, Education Policy +14
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