Petjon Ballco

Statistics

Publications

Citations

420

H-Index

Active since

2017

Affiliations

Centro de Investigación y Tecnología Agroalimentaria de Aragón(Current)

Universidad de Zaragoza

Michigan State University

Cornell University

Petjon Ballco is an author at Centro de Investigación y Tecnología Agroalimentaria de Aragón specializing in agriculture, consumer behavior, and human nutrition.

ORCID

Publications per year

2017–2022

Publications

Consumer preferences for nutritional claims: An exploration of attention and choice based on an eye-tracking choice experiment

Petjon Ballco, Tiziana de‐Magistris, Vincenzina Caputo · Food Research International · 2018 · 86 citations · Full text

Agriculture, Nutrition, Psychology +15

Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country

Petjon Ballco, Azucena Gracía · Journal of Retailing and Consumer Services · 2019 · 62 citations · Full text

Agriculture, Agricultural Economics, Economics +14

Consumer valuation of European nutritional and health claims: Do taste and attention matter?

Petjon Ballco, Vincenzina Caputo, Tiziana de‐Magistris · Food Quality and Preference · 2019 · 58 citations · Full text

Agriculture, Marketing, Nutrition +14

Exploring consumers’ perception and willingness to pay for “Non-Added Sulphite” wines through experimental auctions: A case study in Italy and Spain

Mario Amato, Petjon Ballco, Belinda López‐Galán et al. · Wine Economics and Policy · 2017 · 56 citations · Full text

Business, Business Economics, Economics +17

An extended approach combining sensory and real choice experiments to examine new product attributes

Petjon Ballco, Azucena Gracía · Food Quality and Preference · 2019 · 39 citations

Business, Marketing, Psychology +11

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