Concepedia

Shashi Matta

SM

8

Publications

763

Citations

8

H-Index

2004

Active since

Affiliations

Catholic University of Eichstätt-Ingolstadt(Current)

University of Southern California

Shashi Matta is an author at Catholic University of Eichstätt-Ingolstadt specializing in marketing, consumer research, and psychology.

Top concepts

MarketingConsumer ResearchManagementPsychologySocial SciencesConsumer BehaviorBehavioral ScienceBehavioral Decision MakingPublic HealthSocial Identity

Publications per year

2004–2022

8

Publications

8

The Effect of Package Shape on Consumers' Judgments of Product Volume: Attention as a Mental Contaminant

Valerie S. Folkes, Shashi Matta · Journal of Consumer Research · 2004 · 230 citations

Behavioral Decision Making, Consumer Study, Consumer Research +27

The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions

Eric Yorkston, Joseph C. Nunes, Shashi Matta · Journal of Marketing · 2009 · 194 citations

Consumer Study, Consumer Research, Brand Strategy +20

Shame and the motivation to change the self.

Brian Lickel, Kostadin Kushlev, Victoria Savalei et al. · Emotion · 2014 · 136 citations

Behavioral Decision Making, Psychosocial Determinant, Social Psychology +22

Inferences about the Brand from Counterstereotypical Service Providers

Shashi Matta, Valerie S. Folkes · Journal of Consumer Research · 2005 · 70 citations

Digital technologies and privacy: State of the art and research directions

Daniele Scarpi, Gabriele Pizzi, Shashi Matta · Psychology and Marketing · 2022 · 44 citations · Full text

Engineering, Digital Marketing, Information Security +26

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