Statistics
Publications
1
Citations
27
H-Index
1
Active since
2016
Affiliations
Thammasat University(Current)
Rolf-Dieter Daniel is an author at Thammasat University specializing in brand management, brand awareness, and brand equity.
Publications per year
2016–2016
1
1
Advertising between Archetype and Brand Personality
Clemens Bechter, Giorgio Farinelli, Rolf-Dieter Daniel et al. · Administrative Sciences · 2016 · 27 citations · Full text
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