Statistics
Publications
1
Citations
27
H-Index
1
Active since
2016
Affiliations
University of Freiburg(Current)
Giorgio Farinelli is an author at University of Freiburg specializing in brand equity, brand management, and brand development.
Publications per year
2016–2016
1
1
Advertising between Archetype and Brand Personality
Clemens Bechter, Giorgio Farinelli, Rolf-Dieter Daniel et al. · Administrative Sciences · 2016 · 27 citations · Full text
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