Concepedia

Pinyi Yao

PY

Statistics

Publications

3

Citations

57

H-Index

3

Active since

2023

Affiliations

Universiti Putra Malaysia(Current)

Guilin University of Technology

Pinyi Yao is an author at Universiti Putra Malaysia specializing in management, marketing, and food choice.

ORCID

Top concepts

Publications per year

2023–2024

3

Publications

3

Consumers’ Continued Intention to Use Online-to-Offline (O2O) Services in Omnichannel Retail: Differences between To-Shop and To-Home Models

Pinyi Yao, Mohamad Fazli Sabri, Syuhaily Osman et al. · Sustainability · 2023 · 23 citations · Full text

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Why employees continue to use O2O food delivery services? Moderating role of sedentary behavior

Pinyi Yao, Yezheng Li · Journal of Retailing and Consumer Services · 2023 · 21 citations

, , +12

How information and communication overload affect consumers’ platform switching behavior in social commerce

Wenjing Fan, Syuhaily Osman, Norzalina Zainudin et al. · Heliyon · 2024 · 13 citations · Full text

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