Concepedia

Charles Makanyeza

CM

Statistics

Publications

22

Citations

1.2K

H-Index

19

Active since

2013

Affiliations

Chinhoyi University of Technology(Current)

University of Namibia

University of South Africa

Botho University

University of KwaZulu-Natal

Charles Makanyeza is an author at Chinhoyi University of Technology specializing in marketing, business, and consumer behavior.

Publications per year

2013–2023

22

Publications

22

Determinants of consumers’ intention to adopt mobile banking services in Zimbabwe

Charles Makanyeza · International Journal of Bank Marketing · 2017 · 191 citations

Business, Information Systems, Banking +14

Mediators of the relationship between service quality and customer loyalty

Charles Makanyeza, Lovemore Chikazhe · International Journal of Bank Marketing · 2017 · 158 citations

Business, Marketing, Marketing Management +15

The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty: The moderating role of consumer demographics

Wilbert Manyanga, Charles Makanyeza, Zororo Muranda · Cogent Business & Management · 2022 · 120 citations · Full text

Business, Marketing, Marketing Management +16

Dimensions of innovation and their effects on the performance of small and medium enterprises: the moderating role of firm’s age and size

Blessing Kudzai Mabenge, Grace Portia Kuda Ngorora‐Madzimure, Charles Makanyeza · Journal of Small Business & Entrepreneurship · 2020 · 74 citations

Management, Innovation Management, Marketing +14

The influence of innovation on the performance of small and medium enterprises in Zimbabwe

Charles Makanyeza, Gilbert Dzvuke · Journal of African Business · 2015 · 73 citations

Management, Innovation Management, Strategic Management +16

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