Concepedia

Wilbert Manyanga

WM

Statistics

Publications

4

Citations

163

H-Index

4

Active since

2022

Affiliations

Chinhoyi University of Technology(Current)

Zimbabwe Open University

University of Botswana

Wilbert Manyanga is an author at Chinhoyi University of Technology specializing in management, marketing, and marketing management.

Publications per year

2022–2025

4

Publications

4

The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty: The moderating role of consumer demographics

Wilbert Manyanga, Charles Makanyeza, Zororo Muranda · Cogent Business & Management · 2022 · 120 citations · Full text

Business, Marketing, Marketing Management +16

The effect of debt financing on the financial performance of SMEs in Zimbabwe

Wilbert Manyanga, James Kanyepe, Lovemore Chikazhe et al. · Cogent Social Sciences · 2023 · 17 citations · Full text

Management, Business Economics, Economics +16

The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe: the moderating role of age

Wilbert Manyanga, James Kanyepe, Lovemore Chikazhe et al. · Cogent Business & Management · 2024 · 16 citations · Full text

Management, Marketing, Marketing Management +9

Supply Chain Risk Factors, Technological Capabilities, and Firm Performance of Small to Medium Enterprises (SMEs)

James Kanyepe, Wilbert Manyanga · Journal of Small Business Strategy · 2025 · 10 citations · Full text

Management, Risk Management, Supply Chain Management +16

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