Concepedia
Statistics
Publications
4
Citations
184
H-Index
Active since
2009
Affiliations
California State University, Long Beach(Current)
University of California, Irvine
Mary Celsi is an author at California State University, Long Beach specializing in business, marketing, and persuasion.
Publications per year
2009–2017
Employees as internal audience: how advertising affects employees’ customer focus
Mary Celsi, Mary C. Gilly · Journal of the Academy of Marketing Science · 2009 · 84 citations · Full text
Business, Marketing, Marketing Management +13
It Don't Come Easy: Overcoming Obstacles to Technology Use Within a Resistant Consumer Group
Mary C. Gilly, Mary Celsi, Hope Jensen Schau · Journal of Consumer Affairs · 2012 · 50 citations
Business, Marketing, Technology Management +16
The Essentials of Business Research Methods 3rd Edition
Joseph F. Hair, Mary Celsi, Arthur Money et al. · DigitalCommons - Kennesaw State University (Kennesaw State University) · 2015 · 30 citations
Business, Business Economics, Business Ethics +4
Temptation's itch: Mindlessness, acceptance, and mindfulness in a debt management program
Mary Celsi, Russel Nelson, Stephanie Dellande et al. · Journal of Business Research · 2017 · 20 citations · Full text
Public Affairs, Financial Management, Psychology +10
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