Concepedia

Carmen Torrecilla Moreno

CT

3

Publications

346

Citations

3

H-Index

2015

Active since

Affiliations

Universitat Politècnica de València(Current)

Universitat de València

Carmen Torrecilla Moreno is an author at Universitat Politècnica de València specializing in management, business, and marketing.

ORCID

Top concepts

Publications per year

2015–2023

3

Publications

3

The influence of virtual reality in e-commerce

Jesús Martínez-Navarro, José Enrique Bigné Alcañiz, Jaime Guixeres et al. · Journal of Business Research · 2018 · 209 citations · Full text

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Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study

José Enrique Bigné Alcañiz, Carmen Llinares, Carmen Torrecilla Moreno · Journal of Business Research · 2015 · 126 citations · Full text

, , +11

Is mixed reality technology an effective tool for retail? A vividness and interaction perspective

Cristina Gil‐Lopez, Jaime Guixeres, Javier Marín‐Morales et al. · Frontiers in Virtual Reality · 2023 · 11 citations · Full text

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