Malliga Marimuthu

What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain

Stephanie Hui‐Wen Chuah, Malliga Marimuthu, Jay Kandampully et al. · Journal of Retailing and Consumer Services · 2017 · 147 citations

Customer Satisfaction, Alternative Attractiveness, Consumer Study +11

Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty

Stephanie Hui‐Wen Chuah, Philipp A. Rauschnabel, Malliga Marimuthu et al. · Journal of Service Theory and Practice · 2017 · 96 citations

Customer Experience, Customer Satisfaction, Innovation Adoption +22

Emergence of Sustainability Based Approaches in Healthcare: Expanding Research and Practice

Malliga Marimuthu, Hanna Paulose · Procedia - Social and Behavioral Sciences · 2016 · 75 citations · Full text

Engineering, Sustainability Performance, Sustainable Development +21

Perceived Justice in Service Recovery and Recovery Satisfaction: The Moderating Role of Corporate Image

Davoud Nikbin, Ishak Ismail, Malliga Marimuthu et al. · International Journal of Marketing Studies · 2010 · 72 citations · Full text

Customer Satisfaction, Employee Attitude, Service Recovery +11

The impact of firm reputation on customers’ responses to service failure: the role of failure attributions

Davoud Nikbin, Ishak Ismail, Malliga Marimuthu et al. · Business Strategy Series · 2011 · 66 citations

Customer Satisfaction, Failure Attributions, Reputation Management +17