Zixi Jiang - Concepedia

Author

Zixi Jiang

Also Known As

Zixi Jiang

Publications

219

Citations

H-Index

Concepts

All Affiliations

Zixi Jiang is an author at UNSW Sydney specializing in social cognition, behavioral decision making, and social sciences.

#	Concept	H-Index	Publications	Citations
1	Social Sciences	3	3	136
2	Management	2	2	87
3	Cognitive Science	2	2	108
4	Marketing	2	2	87
5	Behavioral Sciences	1	1	28

Zixi Jiang

Publications

189

Citations

H-Index

Page 1

	Year	Citations
Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments Jing Xu, Zixi Jiang, Ravi Dhar Journal of Marketing Research Behavioral Decision MakingConsumer ResearchSocial CategorizationCognitionRevealed Preference	2013	59
Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation Ying Zhang, Jing Xu, Zixi Jiang, Journal of Consumer Research	2010	53
The curious case of threat-awe: A theoretical and empirical reconceptualization. Srinwanti H. Chaudhury, Nitika Garg, Zixi Jiang Emotion Behavioral Decision MakingAffective DesignAffective VariableSocial PsychologyAffective Neuroscience	2021	49
Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices Zixi Jiang, Jing Xu, Margaret Gorlin, Journal of Marketing Research General Self-confidenceConsumer UncertaintyBehavioral Decision MakingConsumer StudySocial Psychology	2021	28

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