Concepedia

Zixi Jiang

ZJ

4

Publications

189

Citations

4

H-Index

2010

Active since

Affiliations

UNSW Sydney(Current)

Zixi Jiang is an author at UNSW Sydney specializing in social cognition, behavioral decision making, and social sciences.

Top concepts

PsychologySocial SciencesSocial CognitionBehavioral Decision MakingMarketingManagementConsumer ChoiceDecision TheoryDecision ScienceCognitive Science

Publications per year

2010–2021

4

Publications

4

Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments

Jing Xu, Zixi Jiang, Ravi Dhar · Journal of Marketing Research · 2013 · 59 citations

Behavioral Decision Making, Consumer Research, Social Categorization +23

Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation

Ying Zhang, Jing Xu, Zixi Jiang et al. · Journal of Consumer Research · 2010 · 53 citations

The curious case of threat-awe: A theoretical and empirical reconceptualization.

Srinwanti H. Chaudhury, Nitika Garg, Zixi Jiang · Emotion · 2021 · 49 citations

Behavioral Decision Making, Affective Design, Affective Variable +20

Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices

Zixi Jiang, Jing Xu, Margaret Gorlin et al. · Journal of Marketing Research · 2021 · 28 citations

General Self-confidence, Consumer Uncertainty, Behavioral Decision Making +25

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