Yuxuan Chu

Win Big with Small: The Influence of Organic Food Packaging Size on Purchase Intention

Shichang Liang, Ling Qin, Min Zhang et al. · Foods · 2022 · 24 citations · Full text

Agriculture, Food Science, Marketing +13

Untouchable them: the effect of chatbot gender on angry customers

Shichang Liang, Rulan Li, Bin Lan et al. · Journal of Research in Interactive Marketing · 2024 · 22 citations

Business, Marketing, Marketing Management +17

The influence of promotion mode of green products on sharing intention

Shichang Liang, Yuxuan Chu, Min Zhang et al. · Journal of Cleaner Production · 2022 · 19 citations

Management, Marketing, Marketing Management +13

Give me the newest! Effect of social exclusion on new products adoption

Shichang Liang, Bin Lan, Rulan Li et al. · International Journal of Consumer Studies · 2024 · 14 citations · Full text

Management, Marketing, Marketing Management +9