Concepedia

Shichang Liang

SL

Statistics

Publications

4

Citations

66

H-Index

4

Active since

1990

Affiliations

Nanning Normal University(Current)

Sun Yat-sen University

Guangxi University

Guangdong Peizheng College

Shichang Liang is an author at Nanning Normal University specializing in marketing, marketing management, and service encounter failures.

Publications per year

1990–2024

4

Publications

4

Untouchable them: the effect of chatbot gender on angry customers

Shichang Liang, Rulan Li, Bin Lan et al. · Journal of Research in Interactive Marketing · 2024 · 22 citations

Business, Marketing, Marketing Management +17

Synthesis and characterization of the f(1.2) molecular fractal, 5,5-bis(3',3'-dimethylbutyl)-2,2,8,8-tetramethylnonane

G. David Mendenhall, Shichang Liang, E. H.‐T. CHEN · The Journal of Organic Chemistry · 1990 · 18 citations

Natural Sciences, Chemistry, Drug Discovery +7

Give me the newest! Effect of social exclusion on new products adoption

Shichang Liang, Bin Lan, Rulan Li et al. · International Journal of Consumer Studies · 2024 · 14 citations · Full text

Management, Marketing, Marketing Management +9

Which aesthetics works, classical or expressive? How and when aesthetic appearance enhances green consumption

Lingling He, Miaochan Lin, Shichang Liang et al. · Asia Pacific Journal of Marketing and Logistics · 2024 · 12 citations

Arts, Marketing, Aesthetics +8

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