Concepedia

Soontae An

SA

34

Publications

1.2K

Citations

20

H-Index

2004

Active since

Affiliations

Ewha Womans University(Current)

Kansas State University

Ewha Womans University Medical Center

Faculty of Media

University of Florida

Soontae An is an author at Ewha Womans University specializing in advertising, management, and marketing.

Top concepts

MarketingManagementAdvertisingConsumer ResearchArtsMarketing CommunicationCommunicationAdvertising EffectivenessSocial MarketingPsychology

Publications per year

2004–2023

34

Publications

34

Mitigating the Effects of Advergames on Children

Soontae An, Susannah R. Stern · Journal of Advertising · 2011 · 167 citations

Behavioral Decision Making, Ad Breaks, Targeted Advertising +23

Children's Advertising Literacy for Advergames: Perception of the Game as Advertising

Soontae An, Hyun Seung Jin, Eun Hae Park · Journal of Advertising · 2014 · 117 citations

Advertising Literacy Program, Targeted Advertising, Social Marketing +19

HIV/AIDS Stigma and Religiosity Among African American Women

Nancy Muturi, Soontae An · Journal of Health Communication · 2010 · 84 citations · Full text

Sexual Health, Hiv/aids Issues, Religion Studies +13

Advertising or games?

Soontae An, Hannah Kang · International Journal of Advertising · 2014 · 61 citations

Nutrition, Online Gaming, Digital Marketing +21

Advertiser Pressure on Daily Newspapers: A Survey of Advertising Sales Executives

Soontae An, Lori Bergen · Journal of Advertising · 2007 · 59 citations

Consumer Research, Advertising Sales Executives, Media Industries +22

Rows per page

1–5 of 34