Patricia Martínez

CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction

Patricia Martínez, Ignacio Bosque · International Journal of Hospitality Management · 2013 · 977 citations

Business, Marketing, Marketing Management +13

Customer loyalty: exploring its antecedents from a green marketing perspective

Patricia Martínez · International Journal of Contemporary Hospitality Management · 2015 · 301 citations

Management, Marketing, Tourism Management +11

Customer responses to environmentally certified hotels: the moderating effect of environmental consciousness on the formation of behavioral intentions

Patricia Martínez, Angel Crespo, Raquel Gómez López · Journal of Sustainable Tourism · 2017 · 218 citations

Management, Hospitality Management, Marketing +14

CSR influence on hotel brand image and loyalty

Patricia Martínez, Andrea Pérez, Ignacio Bosque · Academia Revista Latinoamericana de Administración · 2014 · 201 citations

Business, Marketing, Tourism Management +14

Measuring Corporate Social Responsibility in tourism: Development and validation of an efficient measurement scale in the hospitality industry

Patricia Martínez, Andrea Pérez, Ignacio Bosque · Journal of Travel & Tourism Marketing · 2013 · 169 citations

Management, Hospitality Management, Tourism Management +13