Concepedia

Myuri Mohan

MM

Statistics

Publications

1

Citations

34

H-Index

1

Active since

2023

Affiliations

Toronto Metropolitan University(Current)

Myuri Mohan is an author at Toronto Metropolitan University specializing in interactive marketing, content analysis, and social computing.

Top concepts

ArtsFashionMarketingJournalismManagementText MiningSocial MediaCommunicationMedia StudiesEmerging Media

Publications per year

2023–2023

1

Publications

1

Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos

Shelley Haines, Omar Fares, Myuri Mohan et al. · Journal of Fashion Marketing and Management · 2023 · 34 citations

Social Medium Monitoring, Digital Marketing, Emerging Media +28

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