Concepedia

Shelley Haines

SH

3

Publications

86

Citations

3

H-Index

2021

Active since

Affiliations

Toronto Metropolitan University(Current)

Shelley Haines is an author at Toronto Metropolitan University specializing in interactive marketing, consumer behavior, and management.

ORCID

Top concepts

Publications per year

2021–2023

3

Publications

3

One size fits all? Segmenting consumers to predict sustainable fashion behavior

Shelley Haines, Seung Hwan Lee · Journal of Fashion Marketing and Management · 2021 · 42 citations

, , +20

Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos

Shelley Haines, Omar Fares, Myuri Mohan et al. · Journal of Fashion Marketing and Management · 2023 · 34 citations

, , +28

Communicating returnable packaging via ease of use labeling

Polina Ratnichkina, Seung Hwan Lee, Shelley Haines · The International Review of Retail Distribution and Consumer Research · 2021 · 10 citations

, , +20

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