Concepedia

Dave Chaffey

DC

Statistics

Publications

3

Citations

271

H-Index

3

Active since

2000

Affiliations

Clinical Insights(Current)

Dave Chaffey is an author at Clinical Insights specializing in business, digital marketing, and management.

Top concepts

Publications per year

2000–2012

3

Publications

3

From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics

Dave Chaffey, Mark Patron · Journal of Direct Data and Digital Marketing Practice · 2012 · 172 citations · Full text

, , +10

Applying organisational capability models to assess the maturity of digital-marketing governance

Dave Chaffey · Journal of Marketing Management · 2010 · 74 citations

, , +20

Achieving Internet Marketing Success

Dave Chaffey · The Marketing Review · 2000 · 25 citations

, , +6

1–3 of 3