Concepedia

Shakeel Ahmad Sofi

SA

Statistics

Publications

6

Citations

196

H-Index

6

Active since

2016

Affiliations

Central University of Kashmir(Current)

University of Kashmir

Shakeel Ahmad Sofi is an author at Central University of Kashmir specializing in consumer behavior, psychology, and impulse buying.

Publications per year

2016–2022

6

Publications

6

Impact of personality influencers on psychological paradigms: An empirical-discourse of big five framework and impulsive buying behaviour

Shakeel Ahmad Sofi, Shabir Ahmad Najar · European Research on Management and Business Economics · 2018 · 58 citations · Full text

Social Sciences, Behavioral Sciences, Psychology +14

Role of intrinsic factors in impulsive buying decision: An empirical study of young consumers

Shakeel Ahmad Sofi, Fayaz Ahmad Nika · Arab Economic and Business Journal · 2017 · 47 citations · Full text

Business, Marketing, Psychology +15

Influence of replacement of wheat flour by rice flour on rheo-structural changes, in vitro starch digestibility and consumer acceptability of low-gluten pretzels

Nusrat Jan, Haroon Rashid Naik, Gousia Gani et al. · Food Production Processing and Nutrition · 2022 · 30 citations · Full text

Agriculture, Food Science, Nutritional Sciences +16

Impact of Subliminal Advertising on Consumer Buying Behaviour: An Empirical Study on Young Indian Consumers

Shakeel Ahmad Sofi, Fayaz Ahmad Nika, Mohd Shoib Shah et al. · Global Business Review · 2018 · 27 citations

Business, Marketing, Psychology +10

Cognition and affect in consumer decision making: conceptualization and validation of added constructs in modified instrument

Shakeel Ahmad Sofi, Faizan Ashraf Mir, Mubashir Majid Baba · Future Business Journal · 2020 · 19 citations · Full text

Business, Marketing, Psychology +15

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