Concepedia

Mohd Shoib Shah

MS

Statistics

Publications

1

Citations

27

H-Index

1

Active since

2018

Affiliations

National Institute of Technology Srinagar(Current)

Mohd Shoib Shah is an author at National Institute of Technology Srinagar specializing in attitude toward ads, advertising psychology, and psychology.

Publications per year

2018–2018

1

Publications

1

Impact of Subliminal Advertising on Consumer Buying Behaviour: An Empirical Study on Young Indian Consumers

Shakeel Ahmad Sofi, Fayaz Ahmad Nika, Mohd Shoib Shah et al. · Global Business Review · 2018 · 27 citations

, , +10

1–1 of 1