Pratiti Diddi

Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement

Michail Vafeiadis, Denise Sevick Bortree, Christen Buckley et al. · Journal of Product & Brand Management · 2019 · 94 citations

Fake News, Digital Marketing, Public Opinion +27

Organizational Twitter Use: Content Analysis of Tweets during Breast Cancer Awareness Month

Pratiti Diddi, Lisa Lundy · Journal of Health Communication · 2017 · 76 citations

Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience

Carlina DiRusso, Christen Buckley, Pratiti Diddi et al. · Public Relations Review · 2022 · 37 citations

Issue Salience, Consumer Engagement, Interactive Marketing +13

Crisis management on social media: Effect of pre-crisis inoculation strategy and midst-crisis organizational interactivity

Pratiti Diddi, Lewen Wei · Public Relations Review · 2022 · 28 citations

Social Media, Engineering, Organizational Communication +11

Strategic Nonprofit Communication: Effects of Cross-Sector Corporate Social Responsibility (CSR) Alliances on Nonprofits and the Mediating Role of Social-Objectives Achievement and Consumer Brand Identification

Michail Vafeiadis, Virginia S. Harrison, Pratiti Diddi et al. · International Journal of Strategic Communication · 2021 · 25 citations

Socially Responsible Product, Social-objectives Achievement, Social Influence +19