Carlina DiRusso

Sustainability in CSR Messages on Social Media: How Emotional Framing and Efficacy Affect Emotional Response, Memory and Persuasion

Carlina DiRusso, Jessica Gall Myrick · Environmental Communication · 2021 · 41 citations

Csr Messages, Social Psychology, Social Marketing +23

Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience

Carlina DiRusso, Christen Buckley, Pratiti Diddi et al. · Public Relations Review · 2022 · 37 citations

Issue Salience, Consumer Engagement, Interactive Marketing +13

Can We Nudge Users Toward Better Password Management?

Shipi Kankane, Carlina DiRusso, Christen Buckley · 2018 · 35 citations

Engineering, Usable Security, Behavioral Decision Making +21

Unvaxxed: A Cultural Study of the Online Anti-Vaccination Movement

Carlina DiRusso, Kathleen Stansberry · Qualitative Health Research · 2021 · 29 citations

Vaccination, Participatory Surveillance, Culture +13

‘I had no idea that greenwashing was even a thing’: identifying the cognitive mechanisms of exemplars in greenwashing literacy interventions

Nicholas Eng, Carlina DiRusso, Cassandra L. C. Troy et al. · Environmental Education Research · 2021 · 28 citations