Concepedia

Xueer Yu

XY

Statistics

Publications

2

Citations

187

H-Index

2

Active since

2015

Affiliations

Northwestern University(Current)

Shanghai Jiao Tong University

Xueer Yu is an author at Northwestern University specializing in persuasion, communication, and interactive marketing.

Top concepts

MarketingManagementPersuasionCommunicationSocial SciencesSocial InfluenceConsumer BehaviorConsumer ResearchInteractive MarketingBehavioral Decision Making

Publications per year

2015–2015

2

Publications

2

The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence

Jie Chen, Lefa Teng, Ying Yu et al. · Journal of Business Research · 2015 · 177 citations

Online Customer Behavior, Behavioral Decision Making, Information Behavior +15

Neural Cognition and Affective Computing on Cyber Language

Shuang Huang, Xuan Zhou, Ke Xue et al. · Computational Intelligence and Neuroscience · 2015 · 10 citations · Full text

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