Ying Yu

The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence

Jie Chen, Lefa Teng, Ying Yu et al. · Journal of Business Research · 2015 · 177 citations

Online Customer Behavior, Behavioral Decision Making, Information Behavior +15

“What's in it for me?”: The effect of donation outcomes on donation behavior

Nan Ye, Lefa Teng, Ying Yu et al. · Journal of Business Research · 2014 · 96 citations

Behavioral Sciences, Behavioral Decision Making, Prosocial Behavior +8

Understanding the Intention to Use Commercial Bike-sharing Systems: An Integration of TAM and TPB

Ying Yu, Wenjie Yi, Yuanyue Feng et al. · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 2018 · 57 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Commercial Bike-sharing Systems +19

Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context

Lefa Teng, Nan Ye, Ying Yu et al. · Journal of Business Research · 2013 · 33 citations

Marketing, Culture, Competitive Advertising Context +9

What Drives the Use of M-Payment? An Empirical Study About Alipay and WeChat Payment

Lijun Ma, Xiaoyi Su, Ying Yu et al. · 2018 · 25 citations

Customer Satisfaction, Consumer Research, Technology Adoption +22