Concepedia

May Aung

MA

15

Publications

622

Citations

14

H-Index

2000

Active since

Affiliations

University of Guelph(Current)

May Aung is an author at University of Guelph specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorHealthCultureFood ControlConsumer CultureFood Regulations

Publications per year

2000–2017

15

Publications

15

Toward a measure of service convenience: multiple‐item scale development and empirical test

Scott R. Colwell, May Aung, Vinay Kanetkar et al. · Journal of Services Marketing · 2008 · 260 citations

Customer Satisfaction, Service Convenience, Consumer Uncertainty +20

Food safety and quality systems in Canada

Thành Trung Nguyễn, Anne Wilcock, May Aung · International Journal of Quality & Reliability Management · 2004 · 43 citations

Total Quality Management, Engineering, Agricultural Economics +24

Chinese Ethnic Identification and Conspicuous Consumption

Joseph S. Chen, May Aung, Lianxi Zhou et al. · Journal of International Consumer Marketing · 2005 · 43 citations

Ethnicity, Customer Satisfaction, East Asian Studies +18

Factors influencing workers to follow food safety management systems in meat plants in Ontario, Canada

Brita Ball, Anne Wilcock, May Aung · International Journal of Environmental Health Research · 2009 · 42 citations

Food Defense, Health Sciences, Agricultural Economics +14

One step closer to the field: visual methods in marketing and consumer research

Laila Rohani, May Aung, Khalil Rohani · Qualitative Market Research An International Journal · 2014 · 37 citations

Consumer Study, Consumer Research, Communication +19

Rows per page

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