Kyle Geoffrey McLean

Publications

Citations

H-Index

2017

Active since

Affiliations

North Carolina State University(Current)

Kyle Geoffrey McLean is an author at North Carolina State University specializing in preference modeling, behavioral economics, and consumer research.

Top concepts

MarketingManagementPerceptionStatisticsEngineeringFood ChoiceFood QualityConsumer ChoiceDecision TheoryFactor Analysis

Publications per year

2017–2020

Publications

Consumer Perception of Retail Pork Bacon Attributes Using Adaptive Choice‐based Conjoint Analysis and Maximum Differential Scaling

Kyle Geoffrey McLean, Dana Hanson, S.M. Jervis et al. · Journal of Food Science · 2017 · 40 citations

Comparison of preference mapping with projective mapping for characterizing consumer perception of brewed black coffees

William S. Harwood, Kyle Geoffrey McLean, John M. Ennis et al. · Journal of Sensory Studies · 2020 · 22 citations

Engineering, Behavioral Decision Making, Consumer Study +29

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