Concepedia

Andres Kuusik

AK

9

Publications

314

Citations

9

H-Index

2007

Active since

Affiliations

University of Tartu(Current)

Andres Kuusik is an author at University of Tartu specializing in marketing, management, and marketing strategy.

Top concepts

MarketingManagementTourismBusinessMarketing StrategyUser ExperienceConsumer ResearchTourism MarketingCustomer SatisfactionDestination Marketing

Publications per year

2007–2020

9

Publications

9

Affecting Customer Loyalty: Do Different Factors Have Various Influences in Different Loyalty Levels?

Andres Kuusik · SSRN Electronic Journal · 2007 · 77 citations · Full text

How to avoid customers leaving: the case of the Estonian telecommunication industry

Andres Kuusik, Urmas Varblane · Baltic Journal of Management · 2009 · 55 citations

Customer Experience, Customer Satisfaction, Relationship Marketing +15

LBS in marketing and tourism management: measuring destination loyalty with mobile positioning data

Margus Tiru, Andres Kuusik, Mari-Liis Lamp et al. · Journal of Location Based Services · 2010 · 44 citations

Innovation in destination marketing

Andres Kuusik, Margus Tiru, Rein Ahas et al. · Baltic Journal of Management · 2011 · 41 citations

Tourism Management, Tourism Performance, Tourism Supply +18

Considering Emotions in Product Package Design through Combining Conjoint Analysis with Psycho Physiological Measurements.

Kristian Pentus, Tanel Mehine, Andres Kuusik · Procedia - Social and Behavioral Sciences · 2014 · 31 citations · Full text

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