Hyojung Kim

Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand

Hyojung Kim, Minjung Park · Computers in Human Behavior · 2023 · 283 citations

Business, Marketing, Marketing Management +17

When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements

Hyojung Kim, Minjung Park · Journal of Retailing and Consumer Services · 2023 · 136 citations

Social Sciences, Communication, Marketing +17

Analyzing genderless fashion trends of consumers’ perceptions on social media: using unstructured big data analysis through Latent Dirichlet Allocation-based topic modeling

Hyojung Kim, Inho Cho, Minjung Park · Fashion and Textiles · 2022 · 34 citations · Full text

Business, Communication, Marketing +14

Metaverse friends with social benefits: Effects of social identity on the intention to purchase virtual products through site attachment, user engagement, and public self-consciousness

Hyojung Kim, Jungmin Yoo, Minjung Park · Journal of Retailing and Consumer Services · 2024 · 23 citations · Full text

Business, Marketing, Marketing Management +14

Discovering fashion industry trends in the online news by applying text mining and time series regression analysis

Hyojung Kim, Minjung Park · Heliyon · 2023 · 13 citations · Full text

Social Sciences, Communication, Marketing +15