Concepedia

When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements

Hyojung Kim, Minjung Park

Journal of Retailing and Consumer Services · 2023 · 136 citations · 129 references

References

129

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Ritu Agarwal, Elena Karahanna · MIS Quarterly · 2000 · 4.6K citations

Computing, Information Systems, Information Technology +13

Extending the TAM for a World-Wide-Web context

Ji-Won Moon, Young‐Gul Kim · Information & Management · 2001 · 3.8K citations

Computing, Information Systems, Information Technology +4

Machines and Mindlessness: Social Responses to Computers

Clifford Nass, Youngme Moon · Journal of Social Issues · 2000 · 3.6K citations

Social Sciences, Psychology, Social Psychology +15

The Uncanny Valley [From the Field]

Masahiro Mori, Karl F. MacDorman, Norri Kageki · IEEE Robotics & Automation Magazine · 2012 · 3.2K citations

Engineering, Computer Science, Psychology +9

Measuring the Customer Experience in Online Environments: A Structural Modeling Approach

Thomas P. Novak, Donna L. Hoffman, Yiu‐Fai Yung · Marketing Science · 2000 · 3.1K citations

Business, Information Systems, Marketing +14