Concepedia
Statistics
Publications
2
Citations
40
H-Index
Active since
2013
Affiliations
Curtin University(Current)
University of Technology Sydney
Evi V. Lanasier is an author at Curtin University specializing in advertising effectiveness, management, and marketing.
Top concepts
MarketingManagementPersuasionAdvertisingConsumer ResearchMarketing CommunicationAdvertising EffectivenessCultureBrandingCommunication
Publications per year
2013–2013
Best–worst scaling: A new method for advertisement evaluation
Graham R. Massey, Paul Z. Wang, David S. Waller et al. · Journal of Marketing Communications · 2013 · 27 citations
Targeted Advertising, Consumer Research, Search Engine Marketing +19
Marketing to different Asian communities
Graham R. Massey, David S. Waller, Paul Z. Wang et al. · Asia Pacific Journal of Marketing and Logistics · 2013 · 13 citations
East Asian Studies, Structured Questionnaire, Universal Paths +19
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