Helen Inseng Duh

Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework

Daniel K. Maduku, Mercy Mpinganjira, Helen Inseng Duh · International Journal of Information Management · 2016 · 320 citations

Customer Satisfaction, Mobile Marketing, Multi-perspective Framework +11

Childhood family experiences and young Generation Y money attitudes and materialism

Helen Inseng Duh · Personality and Individual Differences · 2016 · 48 citations

Culture, Child Well-being, Material Culture +6

Justification of generational cohort segmentation in South Africa

Helen Inseng Duh, Miemie Struwig · International Journal of Emerging Markets · 2015 · 42 citations

Population Science, International Marketing, Consumer Study +27

Attributes of Instagram influencers impacting consumer brand engagement

Helen Inseng Duh, Thabile Thabethe · International Journal of Internet Marketing and Advertising · 2021 · 34 citations

Influencer Studies, Consumer Brand Engagement, Brand Equity +8

Marketing and Socio-psychological Factors Influencing Organic Food Purchase and Post-Purchase Outcomes

Difference Xitshembhiso Chauke, Helen Inseng Duh · Journal of Food Products Marketing · 2019 · 31 citations