Concepedia

Daniel K. Maduku

DK

20

Publications

1.2K

Citations

16

H-Index

2012

Active since

Affiliations

University of Johannesburg(Current)

Qatar University

Daniel K. Maduku is an author at University of Johannesburg specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCustomer SatisfactionBusinessDigital MarketingInteractive MarketingTechnologyUser ExperienceConsumer Behavior

Publications per year

2012–2025

20

Publications

20

Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework

Daniel K. Maduku, Mercy Mpinganjira, Helen Inseng Duh · International Journal of Information Management · 2016 · 320 citations

Customer Satisfaction, Mobile Marketing, Multi-perspective Framework +11

South African millennials’ acceptance and use of retail mobile banking apps: An integrated perspective

Philile Thusi, Daniel K. Maduku · Computers in Human Behavior · 2020 · 208 citations

Customer Satisfaction, Fintech, Mobile Commerce +13

How environmental concerns influence consumers’ anticipated emotions towards sustainable consumption: The moderating role of regulatory focus

Daniel K. Maduku · Journal of Retailing and Consumer Services · 2023 · 135 citations · Full text

Ethics of mobile behavioral advertising: Antecedents and outcomes of perceived ethical value of advertised brands

Mercy Mpinganjira, Daniel K. Maduku · Journal of Business Research · 2018 · 84 citations

Marketing, Advertised Brands, Mobile Marketing +12

Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety

Daniel K. Maduku, Mercy Mpinganjira, Nripendra P. Rana et al. · Journal of Retailing and Consumer Services · 2022 · 80 citations · Full text

Rows per page

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