Concepedia

Thabile Thabethe

TT

1

Publications

34

Citations

1

H-Index

2021

Active since

Thabile Thabethe is an author specializing in brand equity, consumer research, and interactive marketing.

Top concepts

MarketingManagementBrand EquityBrand AwarenessSocial InfluenceConsumer ResearchDigital MarketingInfluencer StudiesConsumer EngagementInteractive Marketing

Publications per year

2021–2021

1

Publications

1

Attributes of Instagram influencers impacting consumer brand engagement

Helen Inseng Duh, Thabile Thabethe · International Journal of Internet Marketing and Advertising · 2021 · 34 citations

Influencer Studies, Consumer Brand Engagement, Brand Equity +8

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