Concepedia
Statistics
Publications
5
Citations
169
H-Index
Active since
1992
Margaret Henderson Blair is an author specializing in marketing, marketing management, and advertising strategy.
Publications per year
1992–2004
An Empirical Investigation of Advertising Wearin and Wearout
Margaret Henderson Blair · Journal of Advertising Research · 2000 · 75 citations
Business, Marketing, Marketing Management +17
Convergent Findings Increase Our Understanding of How Advertising Works
Margaret Henderson Blair, Karl E. Rosenberg · Journal of Advertising Research · 1994 · 40 citations
Business, Marketing, Marketing Management +14
Advertising Wearin and Wearout: Ten Years Later—More Empirical Evidence and Successful Practice
Margaret Henderson Blair, Michael J. Rabuck · Journal of Advertising Research · 1998 · 30 citations
Business, Marketing, Marketing Management +9
Persuasive Advertising and Sales Accountability: Past Experience and Forward Validation
Anthony J. Adams, Margaret Henderson Blair · Journal of Advertising Research · 1992 · 14 citations
Better Practices In Advertising Can Change A Cost Of Doing Business To Wise Investments In The Business
Margaret Henderson Blair, Allan R. Kuse · Journal of Advertising Research · 2004 · 10 citations
Business, Marketing, Marketing Management +15
1–5 of 5