Concepedia
Statistics
Publications
1
Citations
40
H-Index
Active since
1994
Karl E. Rosenberg is an author specializing in business, advertising as entry deterrence, and audience interpretation of advertising.
Publications per year
1994–1994
Convergent Findings Increase Our Understanding of How Advertising Works
Margaret Henderson Blair, Karl E. Rosenberg · Journal of Advertising Research · 1994 · 40 citations
Business, Marketing, Marketing Management +14
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