Concepedia
Statistics
Publications
1
Citations
30
H-Index
Active since
1998
Michael J. Rabuck is an author specializing in advertising wearout, resistance to advertising, and advertising management.
Publications per year
1998–1998
Advertising Wearin and Wearout: Ten Years Later—More Empirical Evidence and Successful Practice
Margaret Henderson Blair, Michael J. Rabuck · Journal of Advertising Research · 1998 · 30 citations
Business, Marketing, Marketing Management +9
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