Concepedia

Conor Drummond

CD

4

Publications

344

Citations

4

H-Index

2017

Active since

Affiliations

Waterford Institute of Technology(Current)

University College Cork

Conor Drummond is an author at Waterford Institute of Technology specializing in media entrepreneurship, entrepreneurship, and arts.

Top concepts

ArtsBusinessManagementSocial MediaEntrepreneurshipMedia EntrepreneurshipMarketingMedia MarketingSocial NetworksSocial Computing

Publications per year

2017–2023

4

Publications

4

Digital engagement strategies and tactics in social media marketing

Conor Drummond, Thomas O’Toole, Helen McGrath · European Journal of Marketing · 2020 · 157 citations

Purpose Digitalisation, Social Media, Digital Marketing +15

The impact of social media on resource mobilisation in entrepreneurial firms

Conor Drummond, Helen McGrath, Thomas O’Toole · Industrial Marketing Management · 2017 · 146 citations · Full text

Social Media, Social Medium Monitoring, Management +7

Beyond the platform: Social media as a multi-faceted resource in value creation for entrepreneurial firms in a collaborative network

Conor Drummond, Helen McGrath, Thomas O’Toole · Journal of Business Research · 2023 · 23 citations · Full text

Social Media resourcing of an entrepreneurial firm network: Collaborative mobilisation processes

Conor Drummond, Thomas O’Toole, Helen McGrath · Journal of Business Research · 2022 · 18 citations · Full text

Entrepreneurial Firm Network, Entrepreneurship, Social Network +21

Rows per page

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