Concepedia

Pekka Töytäri

PT

Statistics

Publications

10

Citations

663

H-Index

10

Active since

2011

Affiliations

Aalto University(Current)

University of Massachusetts Amherst

Pekka Töytäri is an author at Aalto University specializing in management, strategic management, and value creation.

Publications per year

2011–2019

10

Publications

10

Value-based selling: An organizational capability perspective

Pekka Töytäri, Risto Rajala · Industrial Marketing Management · 2015 · 149 citations · Full text

Management, Marketing Management, Organizational Behavior +14

Organizational and institutional barriers to value-based pricing in industrial relationships

Pekka Töytäri, Risto Rajala, Thomas G. Brashear · Industrial Marketing Management · 2015 · 135 citations · Full text

Business, Marketing, Marketing Management +12

Aligning the Mindset and Capabilities within a Business Network for Successful Adoption of Smart Services

Pekka Töytäri, Taija Turunen, Maximilian Klein et al. · Journal of Product Innovation Management · 2018 · 99 citations · Full text

Management, Management Information Systems, Strategic Management +13

Bridging the theory to application gap in value‐based selling

Pekka Töytäri, Thomas G. Brashear, Petri Parvinen et al. · Journal of Business and Industrial Marketing · 2011 · 93 citations

Management, Business Administration, Marketing +11

Barriers to implementing value-based pricing in industrial markets: A micro-foundations perspective

Pekka Töytäri, Joona Keränen, Risto Rajala · Journal of Business Research · 2017 · 58 citations

Business, Business Economics, Economics +11

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