8
Publications
939
Citations
8
H-Index
2014
Active since
Mai-Lun Chiu is an author at National Chung Cheng University specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingConsumer ResearchCustomer SatisfactionInteractive MarketingInnovationSocial InnovationTechnology TransferStrategic Management
Publications per year
2014–2025
8
8
Ing‐Long Wu, Mai-Lun Chiu, Kuei-Wan Chen · International Journal of Information Management · 2020 · 376 citations
Customer Satisfaction, Online Customer Behavior, Behavioral Sciences +13
Ing‐Long Wu, Mai-Lun Chiu · Journal of Engineering and Technology Management · 2014 · 92 citations
It Innovation, Resource-based View, Information Technology Management +14
Rows per page
1–5 of 8