Concepedia

Kuei-Wan Chen

KC

2

Publications

585

Citations

2

H-Index

2016

Active since

Affiliations

National Chung Cheng University(Current)

Kuei-Wan Chen is an author at National Chung Cheng University specializing in behavioral decision making, business, and interactive marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionInteractive MarketingBehavioral Decision MakingDecision ScienceBehavioral Science

Publications per year

2016–2020

2

Publications

2

Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues

Ing‐Long Wu, Mai-Lun Chiu, Kuei-Wan Chen · International Journal of Information Management · 2020 · 376 citations

Customer Satisfaction, Online Customer Behavior, Behavioral Sciences +13

Defining key drivers of online impulse purchasing: A perspective of both impulse shoppers and system users

Ing‐Long Wu, Kuei-Wan Chen, Mai-Lun Chiu · International Journal of Information Management · 2016 · 209 citations

Customer Satisfaction, Online Customer Behavior, Behavioral Decision Making +12

Rows per page

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