Publication | Closed Access

Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues

Customer SatisfactionOnline Customer BehaviorBehavioral SciencesBehavioral Decision MakingShopping ProcessCompulsive ShoppingInteractive MarketingUser AcceptanceOnline Impulse BuyingBusinessConsumer ResearchManagementDecision ScienceMarketingBuying BehaviorFlow Theory Issues