Concepedia

Gareth Peevers

GP

Statistics

Publications

4

Citations

113

H-Index

4

Active since

2003

Affiliations

University of Edinburgh(Current)

Interface (United Kingdom)

Gareth Peevers is an author at University of Edinburgh specializing in communication, consumer behavior, and management.

Top concepts

CommunicationMarketingManagementUser ExperienceMobile MarketingConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingArts

Publications per year

2003–2011

4

Publications

4

A usability comparison of three alternative message formats for an SMS banking service

Gareth Peevers, Gary Douglas, M.A. Jack · International Journal of Human-Computer Studies · 2007 · 57 citations

Text Features, Mobile Marketing, Sms Banking Service +6

The mediating effects of brand music and waiting time updates on customers' satisfaction with a telephone service when put on‐hold

Gareth Peevers, Fergus McInnes, Hazel Morton et al. · International Journal of Bank Marketing · 2009 · 28 citations

Music, Customer Satisfaction, Waiting Time +27

On the role of SMS for transaction confirmation with IVR telephone banking

Gareth Peevers, Gary Douglas, D. Marshall et al. · International Journal of Bank Marketing · 2011 · 16 citations

Customer Experience, Customer Satisfaction, Ivr Telephone Call +23

The Interaction between Informational and Computational Properties of External Representations on Problem-Solving and Learning

Shaaron Aınsworth, Gareth Peevers · eScholarship (California Digital Library) · 2003 · 12 citations · Full text

Artificial Intelligence, External Representations, Engineering +22

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