Concepedia

Marvin Kimmel

MK

1

Publications

37

Citations

1

H-Index

2018

Active since

Affiliations

University of Georgia(Current)

Marvin Kimmel is an author at University of Georgia specializing in consumer research, social responsibility, and organizational behavior.

Top concepts

ArtsMarketingManagementPersuasionCommunicationMedia EffectsMedia MarketingMedia PsychologySocial InfluenceConsumer Research

Publications per year

2018–2018

1

Publications

1

Comprehending CSR messages: applying the elaboration likelihood model

Nicholas Browning, Osenkor Gogo, Marvin Kimmel · Corporate Communications An International Journal · 2018 · 37 citations

Csr Messages, Consumer Research, Elaboration Likelihood Model +24

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