She-Juang Luo is an author at Dayeh University specializing in customer satisfaction, brand management, and brand equity.
Top concepts
CultureBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessService QualityBrand ManagementBrand Development
Publications per year
2016–2016
1
1
Brand attachment and customer citizenship behaviors
Jui-Chang Cheng, She-Juang Luo, Chang‐Hua Yen et al. · Service Industries Journal · 2016 · 78 citations
Customer Experience, Customer Satisfaction, Brand Strategy +19
Rows per page
1–1 of 1