Ketra L. Armstrong

Factors Influencing Impulse Buying of Sport Team Licensed Merchandise

H. H. Kwon, Ketra L. Armstrong · Sport Marketing Quarterly · 2002 · 170 citations

Listening to the Voices

Jennifer E. Bruening, Ketra L. Armstrong, Donna L. Pastore · Research Quarterly for Exercise and Sport · 2005 · 89 citations

Music, Critical Race Theory, Musicology +23

Impulse Purchases of Sport Team Licensed Merchandise: What Matters?

Harry H. Kwon, Ketra L. Armstrong · Journal of Sport Management · 2006 · 85 citations

Behavioral Decision Making, Social Psychology, Consumer Research +20

An Exploration of the Construct of Psychological Attachment to a Sport Team among College Students: A Multidimensional Approach

Ketra L. Armstrong · Sport Marketing Quarterly · 2004 · 67 citations

Social Psychology, Psychological Attachment, Multidimensional Approach +19

Race and sport consumption motivations: a preliminary investigation of a Black Consumers' Sport Motivation Scale.

Ketra L. Armstrong · Journal of sport behavior · 2002 · 65 citations

Sport Participation, Sport Consumption Motivations, Black Consumers +14